It’s not a good thing that the majority of Nvidia’s top graphics cards are currently easily accessible for purchase. The RTX 4080 from Nvidia isn’t selling well, and a price reduction may be forthcoming.
Will AMD benefit from this situation given that GPU sales are currently on the rise?
We all believed that the terrible GPU scarcity was finally over, and for the most part, that has been the case. The RTX 4090 continues to sell out anytime it becomes reasonably priced, but other than that, GPUs are typically accessible in stock. However, a number of retailers continue to offer more expensive models for sale.
The high GPU prices, which, as the CEO of Nvidia himself has stated, are unlikely to ever lower again, might make it seem as though we are still in the middle of the shortage. Midriver’ most recent analysis on GPU supply levels and pricing provides some insight.
The article claims that in the first half of 2023, Nvidia’s RTX 40-series graphics cards would become more difficult to find. The RTX 4090, RTX 4080, and RTX 4070 Ti are included in this. The Lunar New Year’s delays or fewer shipments could be the root of the problem.
It is now difficult to foresee what effect this may have on the consumer market. One thing is certain, though: most consumers won’t miss the RTX 4080 if Nvidia restricts its shipping. It hasn’t been a favorite at the present price, and recent sales data shows that many consumers choose the RTX 4070 Ti instead despite its worse value.
We don’t have sales data for every store, however Tech Epiphany revealed on Twitter the data for the German merchant Mind factory. Although AMD sales have increased over the past three weeks, RTX 4080 sales are not doing too well. The RTX 4070 Ti still leads, but the gap is closing. This is consistent with our previous reporting. The RTX 4070 Ti sold 340 units in the sixth week of 2023 compared to 545 in the third, but the RTX 4080 currently trails with only 215 units sold.
AMD’s overall sales are increasing in the meantime. Although sales of the RX 7900 XT and RX 7900 XTX were down, AMD’s overall market share increased to 43.62%. The RTX 3060 and last-generation RX 6700 XT are still top choices, demonstrating that the pricing of current-generation products is still a bit excessive for many consumers’ preferences.
According to rumor’s from My Drivers, Nvidia may try to reduce the RTX 4080’s price soon in order to increase its dismal sales. That decision might be crucial. The fact that AMD has acknowledged “under shipping” GPUs indicates that there is far less demand for graphics cards than there was previously. The RTX 4080 is in high demand, which may compel Nvidia to lower the price in order to remain competitive.
What does that mean for us now? GPU costs are unlikely to decrease significantly any time soon because Nvidia and AMD both maintain very tight control over stock levels. The rumor’s of a shortage may interfere with your intentions to get a card in the upcoming months if you were expecting to do so but were waiting for discounts. Despite the likelihood that GPUs will be in supply, it doesn’t appear that each GPU behemoth has any substantial price changes planned, unless the RTX 4080 price decrease rumour proves to be accurate.
